“Life has thrown countless obstacles at me this year — from a school shooting to having no idea what life is going to look like after college,” Ms. Max-Brown, who graduated this month, says in the video. “In support of mental health awareness month, I’m partnering with Bioré Skincare to strip away the stigma of anxiety.”
“We want you to get it all out,” she continues. “Not only what’s in your pores but most importantly what’s on your mind too.”
As the video continues, Ms. Max-Brown discusses the distressing reality of school shootings in the United States before the tone shifts abruptly back to the paid promotion and she says: “Join me and Bioré Skincare in speaking up about mental health.”
In her apology on Sunday, Ms. Max-Brown said “this partnership was not intending to come off as the product fixing the struggles I’ve have since the event,” she said. “Rather, partnering with a brand to spread awareness of what me and so many other students have been dealing with.”
The company apologized on Sunday for the video, which was one of several posted by different influencers as part of the company’s campaign for mental health awareness month in May. In other videos, influencers talk about the anxiety and stress they experienced after a car accident, becoming a mother and being bullied.