Fast food restaurants have likewise seen profits rise as they raise prices.
McDonald’s announced this week that it had “strategic menu price increases” in the recent quarter. Same-store sales were up 12.6 percent, and its profit rose 63 percent from a year earlier, to $1.8 billion. But the company acknowledged that some customers were cutting back.
“I’m really proud of how our system has executed pricing in light of the double-digit inflation that we have been experiencing,” Christopher J. Kempczinski, chief executive of McDonald’s, said on a call with analysts.
He added that the number of items per order was decreasing slightly — some customers were opting not to add fries. “We are seeing, in some places, resistance to pricing, more resistance than we saw at the outset,” he said.
Ms. Park is among those resisting. She used to go to McDonald’s, her favorite fast food spot, during her lunch break every week, she said. But when she noticed last summer that prices were climbing and portions appeared small, she cut back to once a month.
“Filet-O-Fish is my favorite ever,” Ms. Park said. “It feels like we’re losing out.”
At Chipotle, which has been raising prices for more than a year, average menu prices were up 10 percent last quarter from the previous year, and profit was 84 percent higher. The company also expanded its profit margin, and sales were up.