The swag is here | Seth’s Blog

To celebrate the new book, here are some limited edition swag options to benefit good causes and independent craftspeople.

You can find them all at

I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inches square, available framed or unframed, and all sales directly benefit Newborns in Need. It’s hard to describe just how magical paper and ink can feel. Many thanks to my friends at Scribe for making all of the fulfillment possible.

Next up are a pair of durable, soft, handmade t-shirts that capture some of the energy of the book. They’ll look better on you, promise. Made by the Cotton Bureau, all profits go to BuildOn.

And then there’s the legendary bee mug, made by independent craftspeople working with Bread and Badger in the Pacific Northwest. I can confirm that tea tastes significantly better in these mugs, with or without honey.

Book launches are always fraught, but now it’s the book’s job to spark and amplify the conversations that make change happen. Thank you for your support and for caring enough to make a difference.

PS bonus letterpress footage:

Double debossed, shot in gratuitous slo-mo, with AMSR sound as recorded live

PS lots of new podcast interviews here

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