“We are removing legacy verified checkmarks,” the company said in a statement on Twitter. “To remain verified on Twitter, individuals can sign up for Twitter Blue.”
Paying the subscription fee will come with other perks, Mr. Musk has said, including more prominent placement in conversations on Twitter.
But some celebrities have complained that the change will lead to increased impersonation, because their identities will no longer be confirmed. In November, an impostor account with a check mark pretended to be the pharmaceutical company Eli Lilly and tweeted that it would provide free insulin to its customers, sending Eli Lilly’s stock tumbling.
“Having a blue tick now means theres a higher chance that you’re a complete loser and that you’re desperate for validation from famous people,” the musician Doja Cat tweeted this month after losing her verification badge.
Some celebrities said they would abandon Twitter altogether, while others shrugged off the change but refused to pay.